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Papers On Business - Management
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Establishing Marketing Controls at Clinique®
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A 6 page paper discussing the
need for and mechanism of establishing marketing audit and control in advance of the launch of a
new cosmetic product. The paper discusses Clinique's rather unique relationship with its
customers and recommends that marketing review of this product be conducted monthly for the
first year, continuing into the second if the administrative marketing budget allows. The overall
marketing effort should be done at least annually; the paper recommends semiannual or even
quarterly review for this product in the second year if monthly review proves to be prohibitive.
Bibliography lists 6 sources.
Filename: KScliniqMktg.wps
Establishing Strategy and Leadership Style
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A 5 page paper discussing strategy formation and evaluation, as well as leadership theory that can apply to a new residential real estate business. Achieving success in the residential real estate industry involves more than only gaining a greater number of listings each month and closing sales. Strategy and leadership style have the ability to directly – and positively – affect the results the company is able to achieve. Bibliography lists 6 sources.
Filename: KSstratRlEst.rtf
Establishing Strategy for the 10th Mountain Division
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A 7 page paper in 4 parts: considerations in implementing change; designating change targets; identifying strategic planning strategies for the US Army; and formulating a strategic plan. The focus of the plan is recruiting and retention, followed by training and evaluation. Bibliography lists 6 sources.
Filename: KSmilArmyStrat.rtf
Establishing the Hospitality Department and Shaping its Future
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A 30 page paper discussing points that need to be addressed in developing a university hospitality school. There is little reason that hoteliers’ operational methods should greatly differ from educators’ operational methods of producing individuals qualified for hospitality education and management. Each undertaking has customers to serve, and each likely can improve on processes used. Former Ritz-Carlton CEO Horst Schulze reminisces that Ritz management recognized the Baldrige Award criteria as a set of quality-oriented goals that could benefit Ritz-Carlton and help it to achieve its goals of improving both results and expectations in operations. The same is true regarding the position the university’s hospitality department now holds and also that which it seeks to attain within the coming decade. The purpose here is to review the manner, methods and rationale through which the hospitality department can emerge as a leading program. Bibliography lists 16 sources.
Filename: KSeduHospiQual.rtf
Estee Lauder
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This 7 page paper considers the opportunities and threats faced by the well known company Estee lauder. The paper undertakes this examination by using Porters Five Forces as a basis, looking at issues such as opportunities and threats posed by new entrants and the existing competition as well as the supply lines, the power of purchases and the role of substitutes. The bibliography cites 5 sources.
Filename: TEesteel.rtf
Estee Lauder and the Cosmetics Industry
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15 pages in length. The
Estée Lauder Companies Inc. is one of the world's leading
manufacturers and marketers of skin care, makeup, fragrance and
hair care products. This paper examines the history of the
company as well as the cosmetics industry in general. Future
trends and analysis of the Estee Lauder Company are also
included. An excellent resource paper on the cosmetics industry.
Bibliography lists 20 sources.
Filename: JGAestee.wps
Estee Lauder and the Cosmetics Industry
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15 pages in length. The
Estée Lauder Companies Inc. is one of the world's leading
manufacturers and marketers of skin care, makeup, fragrance and
hair care products. This paper examines the history of the
company as well as the cosmetics industry in general. Future
trends and analysis of the Estee Lauder Company are also
included. An excellent resource paper on the cosmetics industry.
Bibliography lists 21 sources.
Filename: JGAestee2.wps
Ethical Advertising
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3 pages in length. While it is true there is some form of deception in most all advertising, the extent to which some marketing departments push the envelope of ethical acceptability represents a fine line of interpretation. By contrast, there are companies whose advertising campaigns align themselves with societal ethics by respecting the moral values and principles of its target market. Bibliography lists 4 sources.
Filename: TLCEthAdver.rtf
Ethical Advertising
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This 5 page paper considers the way in which ethics and advertising may be seen as conflicting. Factual messages may be misinterpreted or perceived in an erroneous context by the consumer either purposefully or accidentally on the part of the advertiser. The writer coincides the ethical and moral issues that surround environmentalism and how it is used in advertising. The bibliography cites 6 sources.
Filename: TEadvtsg.wps
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