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Writing a Stellar Cover Letter for Lululemon: Tips and Examples

If you’re a fitness enthusiast looking to work for one of the leading lifestyle brands in the world, Lululemon is probably at the top of your list. But with thousands of resumes and cover letters flooding their inbox, how do you make your application stand out?

In this article, we’ll dive into some actionable tips and examples that will help you craft a cover letter that resonates with Lululemon’s core values and company culture.

Key Takeaways

Here are the key takeaways from this article:

  • A personalized cover letter can increase your chances of getting noticed by the hiring team at Lululemon.
  • It’s important to showcase your passion for fitness, wellness, and mindfulness, and how it aligns with Lululemon’s brand image.
  • Use examples from your previous work experience to demonstrate how your skills and values can contribute to the success of the company.
  • Keep your writing style conversational and engaging, but avoid using overly formal language.
  • End your cover letter with a strong closing statement that reiterates your excitement for the opportunity to work with Lululemon.


Lululemon is more than just a clothing brand. It’s a lifestyle. From yoga pants to running shorts, the company’s products are designed to inspire and empower people to live healthy, active lives. But to be part of such a mission-driven brand, your cover letter should showcase not only your skills and experience but also your values and passion for fitness and wellness.

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Start with Your Passion

The first step to writing a great cover letter for Lululemon is to understand what drives the company as a whole. A quick look at their website and social media channels will reveal that Lululemon is all about promoting fitness, mindfulness, and community. So, start your letter by expressing your passion for these values and how they align with Lululemon’s philosophy.

Here’s an example:

“I’ve always been passionate about fitness and a healthy lifestyle. When I discovered Lululemon and its mission to empower people to live their best lives, I knew I had found the company I wanted to work for. Your commitment to promoting mindfulness, well-being, and community resonates deeply with me, and I believe my skills and experience can contribute to the company’s success.”

Align Your Skills and Experience

Once you have expressed your passion and values, it’s time to showcase your skills and experience. As with any cover letter, you want to avoid being too generic. Instead, focus on examples from your previous work experience that demonstrate your expertise and how it aligns with the job requirements and the core values of Lululemon.

Here’s an example:

“In my previous role as a fitness instructor at XYZ gym, I designed and led classes in yoga, Pilates, and strength training. I believe my knowledge of body mechanics, form, and posture would be an asset for helping Lululemon customers find the right apparel and gear that enhances their practice. Additionally, my experience in building a strong community within the gym, from organizing charity events to conducting workshops, has given me a deep understanding of the importance of fostering healthy relationships and connections.”

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Show Your Personality

Lululemon’s brand image is all about living a life of wellness and mindfulness, but it’s also about being authentic and true to yourself. Your cover letter should reflect your personality and how it aligns with the brand’s image. If you’re a fitness enthusiast, mention a few of your favorite workouts. If you’re involved in any charity or wellness programs, highlight them to show your commitment to making a difference in the community.

Here’s an example:

“Outside of work, I’m an avid runner and love to explore new trails in the city. I’m also passionate about the environment and participate in local clean-up initiatives to promote sustainability. These experiences have shaped me into a person who is dedicated to both my physical and mental well-being and being a positive force in the world. I believe my values align perfectly with Lululemon’s vision, and I would be honored to contribute my skills to the company and be part of such a dynamic, inspiring team.”

End with a Strong Closing Statement

Your closing statement should reiterate your passion for Lululemon and your excitement to contribute your skills to the brand. Be confident, but not arrogant, and emphasize your commitment to the team and the company.

Here’s an example:

“Thank you for considering my letter and resume. I am excited about the possibility of joining the Lululemon team and contributing my skills to a company that is dedicated to inspiring people to live their best lives. I am fully committed to upholding the values and philosophy of the brand and am confident that I can make a meaningful contribution to your success. I look forward to the opportunity to discuss my application further with you.”

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Crafting a cover letter for Lululemon requires a combination of passion, personality, and expertise. By following the tips and examples outlined in this article, you can create a letter that resonates with the hiring team and showcases your unique value. Remember to stay true to yourself and your values, and emphasize how they align with Lululemon’s vision.

Good luck!


How long should a cover letter for Lululemon be?

Your cover letter should be brief, but informative. Aim for one to two pages in length and focus on highlighting your passion, expertise, and alignment with Lululemon’s core values.

What should I include in my Lululemon cover letter?

Your cover letter should include an introduction that expresses your passion for fitness and Lululemon’s values, as well as examples from your previous work experience that demonstrate your expertise in the field. Be sure to showcase your personality and how it aligns with Lululemon’s brand image, and end with a strong closing statement that reiterates your excitement for the opportunity to work with the company.

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